"We look for businesses where AI can do something meaningful, not just something impressive. Dealer World, with eighteen years of dealer trust, is precisely that."
President, Owner & Chairman of the Board
About Us
Eighteen years of doing the work that moves metal.
Our Story
2009
Founded.
Troy Spring starts Dealer World, a dealership marketing agency built on operator experience, including four dealerships run before founding it. Not agency theory, time spent on the lot.
18 years
In market.
350+ active rooftops. Google Premier Partner, top 3% of agencies. The relationships and the track record that most "AI" entrants don't have.
2026
Drivvr is born.
Anshar Labs acquires Dealer World, pairing 18 years of dealership marketing with genuine AI and data science. Same team, same relationships, a bigger game.
Leadership
"We built this for dealers who are tired of vanity metrics. We show you the units."
Chief Executive Officer
Dan Moore
"Every conversation starts the same way: what does a win look like on your lot?"
Chief Revenue Officer
Jim Justinich
The Team
The operators, strategists, and builders who run the work for dealers every day.
Abby Frey
Director of Operations / Controller
Adam Billig
Data & Technology Manager
Alexander Martin
SEO Technical Specialist
Angelica Morales
Digital Advertising Associate
Brittani Campbell
Human Resources Representative
Brittany Spring
COO
Brenna Haas
Graphic Designer
Brody Moore
Jr. Support Specialist
Cassidy Spring
Data Analyst
Christopher Charters
Digital Marketing Associate
Danielle Veloza
Creative Director
Erica Nodine
Director of Performance Management
Giancarlo Montenegro
Vice President of Paid Media
Gino Adubato
Sr. Support Specialist
Greg Tapia
Development Specialist
Gregg Simpkins
Data Specialist
Haley Lund
Performance Manager
Jackie Wetzel
Sr. Support Specialist
James Kaminski
Graphic Designer
Kaitlyn Dmytrow
Senior Graphic Designer
Kathy Boni
Accounting & Operations Coordinator
Kaylie Haskins
Graphic Designer
Kelli Ng
Implementation Specialist
Lisa Secula
Associate Art Director
Mark Ferguson
VP of Business Development
Megan Odierno
Digital Marketing Associate
Michael Celentano
Website Administrator / Data Intelligence
Mike Watson
Performance Manager
Miranda Milillo
Senior Performance Manager
Randle Washington-Dickerson
Digital Advertising Associate
Rebecca Hope
Graphic Designer
Ron Myers
Senior Web / Graphic Designer
Steven Delacruz
Graphic Designer
Terene Smith
Administrative Assistant
Thought Leadership
We don't just run the playbook. We help write it.
Our team is on the stages, in the workshops, and in the training rooms where the automotive and AI industries figure out what comes next. That is where the ideas behind Drivvr get pressure-tested, and it is why dealers come to us for advice before they come to us for a contract.
National AI stages
AI4, the New York AI Summit, and industry keynotes on what real data science does for retail.
20 Groups & conferences
Trusted presenter to dealer 20 Groups and the conferences where operators sharpen their game.
Featured coverage
Featured in AI Business Review on knowledge graphs and the future of dealer intelligence.
OPERATOR-LED
We run your marketing like we own the business.
Every strategist at Drivvr has worked inside a business, not just for one. We make decisions with operator logic, not agency logic.
The Acquisition
Dan Moore and Pinaki Saha on why this acquisition made sense.
Anshar Labs acquires Dealer World to become Drivvr.